Published on Earth Day, Friday, April 22nd, 2016 to maximize publicity. Book differs from his previous titles on consumerism & shopping as he focuses here on the earth/environmentalism/conservation. Reverend Billy is a constant and vital presence on the streets of New York, and other cities, taking part in political actions, including a coordinated effort to ban sales of Monsanto's pesticides. He's opening for Neil Young's NYC show in July 2015, in support of Young's latest album "The Monsanto Years." Reverend Billy has a weekly radio program on WBAI in New York City, and regularly contributes to the Huffington Post Green Pages, Truthout, Buzzfeed, and Alternet among other places.