In the dark underbelly of 1970s cinema, an unlikely group of directors rewrote the rules of horror, breathing new life into the genre and captivating audiences like never before Much has been written about the storied New Hollywood of the 1970s, but while Steven Spielberg and Martin Scorcese were producing their first classic movies, a parallel universe of directors gave birth to the modern horror film. Shock Value tells the unlikely story of how directors like Wes Craven, Roman Polanski, and John Carpenter revolutionized the genre, plumbing their deepest anxieties to bring a gritty realism and political edge to their craft. From Rosemary’s Baby to Halloween, the films they unleashed on the world created a template for horror that has been relentlessly imitated but rarely matched. Based on unprecedented access to the genre’s major players, this is an enormously entertaining account of a hugely influential golden age in American film. But once The Exorcist became the highest grossing film in America, Hollywood took notice. The classic horror films of the 1970s have now spawned a billion-dollar industry, but they have also penetrated deep into the American consciousness. Quite literally, Zinoman reveals, these movies have taught us what to be afraid of. Drawing on interviews with hundreds of the most important artists in horror, Shock Value is an enthralling and personality-driven account of an overlooked but hugely influential golden age in American film.