Managing a Chinese Partner
  Managing a Chinese Partner
Titolo Managing a Chinese Partner
AutoreL. Chong
Prezzo€ 84,23
EditorePalgrave Macmillan
LinguaTesto in Inglese
FormatoAdobe DRM

Descrizione
By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.