The promise is that if you’re an expert in your field, at any level, the best way to get people to become attracted to you is by leveraging other people’s lists. We’ve heard this before. Now, in the real estate world, we call that using other people’s money, but in the information and the marketing space, we call it leveraging other people’s lists. Then, in the podcast world, you leverage the list of the podcast that you’re guest speaking on. What you want to do is start learning the art of podcasting and being a guest. So that is what we’re going to talk about today, being a guest on other people’s shows.