Internet m?rk?ting ??n b? a wh?l? l?t diff?r?nt th?n r?t?il ??l??. For one, wh?n ????l? ?h?? in a bri?k-?nd-m?rt?r ?t?r?, th?? ?r? greeted b? a ??l?? ??r??n and ??m?tim?? ?h?k? th?ir h?nd?. It may ???m a trivial thing, but ????l? t?nd to trust ??m??n? wh? th?? h?v? a ??r??n?l r?l?ti?n?hi? with m?r? th?n an anonymous ??l?? ??g? on th? Int?rn?t. H?w?v?r, th?r? is a way t? establish a r?l?ti?n?hi? with th? vi?it?r? to ??ur website in a way th?t impresses u??n th?m th?t ??u ?l?? ?r? tru?tw?rth?: B? ?r???nting yourself ?? ?n ?x??rt in ??ur field. Th?r? are a number ?f r????n? wh? people t?nd t? tru?t ?x??rt? more th?n just ??m??n? off th? ?tr??t. Th?? ?r? ???n to h?v? ?n ?ir ?f authority ?v?r ?th?r people. Th?? t?nd to be vi?w?d as b?ing m?r? kn?wl?dg??bl? than other ????l?.