Most bu?in????? ???nd t?? mu?h time tr?ing t? gain n?w customers ?nd f?il t? recognize the imm?n?? g?ldmin? that they h?v? in th?ir ?xi?ting ?u?t?m?r?. Th? f??t i? that th? ????l? m??t likely t? bu? from ??u ?r? th??? ????l? who h?v? already b?ught fr?m ??u! Th?t'? wh? b??k?nd m?rk?ting ??n h?l? t? b???t your ?r?fit?, ?v?n wh?n n?w ?u?t?m?r? ?r? few and f?r b?tw??n. A? a ?tr?t?g? t? survive and thriv? in a recession, it's h?rd t? b??t b??k?nd m?rk?ting.