Ev?r? ?nlin? m?rk?t?r und?r?t?nd? that the b??t w?? to generate sales is t? have a l?rg? email li?t ?f ?ub??rib?r?. Aft?r they build that li?t, h?w?v?r, many marketers begin to r???gniz? th?t th? list i? l?rg?, but it doesn't fun?ti?n t? ?r??t? ??l??. That's b???u?? it w??n't built with th? id?? ?f creating a r????n?iv? li?t, ?nd in?t??d focused on ?u?ntit? in?t??d ?f ?u?lit?. Th? tim? t? ?t?rt building th? right t??? of li?t is ju?t ?? you get started, but ?v?n if you've already g?t a li?t, ??u ??n still tw??k ??ur bu?in??? ?r??????? t? g?t a better r????n?? after th? fact. PAY ATTENTION TO HOW YOU CREATE THAT LIST Th? bigg??t ???r?t i?n't that ??u n??d a hug? number ?f people ?n th? li?t, but th?t ??u want a b?tt?r conversion ?f ?ub??rib?r? to customers.