Classic marketing is mostly g??r?d t?w?rd? th? idea that 80% ?f ??l?? ??m? fr?m 20% of t?? customers. Th?t'? called the 80/20 rul?. Th?t'? wh? when ??u w?lk into tw? different stores in a m?ll, th?? may h?v? ?lightl? diff?r?nt merchandise, but ?ft?n it is very similar. They ?r? tr?ing to market t? th? mass of ????l? wh??? tastes ?r? m?in?tr??m ?nd easy t? ?r?di?t, leaving l??? room f?r v?ri?t? ?nd inn?v?ti?n. In a r?????i?n, the 80/20 rul? becomes ?? ?v?rwh?lming th?t ?t?r?? r?du?? th?ir inv?nt?r? int? very n?rr?w ni?h?? in order to m?rk?t t? the ?u?t?m?r? who ?r? g?ing t? bu? th? m?r? ???ul?r it?m? and trends. An?thing ?th?r th?n th?t i? seen ?? a w??t? ?f display f??t?g? ?nd ?n in?r???? in rental space ???t?. Thi? w?rk? w?ll f?r th?m t? k??? ???t? d?wn and ??l?? up.