F?r d???d??, bu?in??? m?rk?t?r? have w?ltz?d into budg?ting m??ting? n?t ?lw??? b?ing ?bl? t? justify h?w th?? ???nt ?ri?r funds or h?w ?u?h spending made a diff?r?n?? in th? m?rk?ting ?f th? ??m??n?'? ?r?du?t. However, this did not stop th?m fr?m r??u??ting ?v?n m?r? marketing d?ll?r? f?r big ti?k?t events ?nd flashy t?l?vi?i?n and radio ads t? g?t th? m????g? ?ut and build up th? brand. N?w those d??? of blind budgeting are g?n? and a new mantra is ?ui?kl? t?king th?ir ?l??? with accountability and measurement. With ?r?gr???iv?l? sophisticated t??l? and ?il?? of d?t?, marketers h?v? ?????? to ?vid?n?? ?f wh?t is ?nd i? not w?rking in th?ir strategy for m?rk?ting.