Subject has moved from a niche market idea to becoming much more mainstream. Author’s credentials are solid, with an interesting mix of academic training and practical experience in promoting and teaching urban agriculture for over a decade. Increasingly, cities are expanding community gardens and allowing backyard chicken coops, so the need for information is growing steadily. We will be hiring a Canadian publicist for a radio campaign for this book. Book addresses the politics of food, and with urban planners, governments, NGO’s and citizen activists involved, food has become both a metaphor and a tool for social change. Audience will be both beginner and experienced gardeners, consumers worried about agribusiness, food security and rising prices, and urban planners. Author is a seasoned speaker and lecturer who conducts numerous workshops and training sessions. His first book, Guerrilla Gardening , attracted a lot of publicity, including international interviews.