Entering StartUpLand is your practical guide to what it’s like to work in a start-up, deconstructing the responsibilities and skills of the actual roles. Lays out expectations of what it means to join a start-up. Clear descriptions of jobs and responsibilities. Portraits of real individuals who have made the leap. Potential readers include recent graduates of MBA programs or college who are interested in joining a start-up as well as mid-career professionals who wish to transition from their jobs at a large company into a smaller one.