Contains plans, behaviors, and attitudes that improve the ability to sell Features well-proven principles based on real-world sales success Explains the real reasons people buy—and how to work with those motivating factors Turns the art of selling into a science Explains why everything’s changed (in sales) but nothing’s changed Designed to work with today’s technologies and rapid pace Outlines the science of why people buy from good sales people Appeals to readers of Way of the Wolf by Jordan Belfort