Provides exclusive insights into the innovative practices of world-class leaders like Microsoft's Satya Nadella, Panera's Ron Shaich, and Levi's Chip Bergh
Penned by industry experts in innovation, Stephen Wunker, Jennifer Luo Law, and Hari Nair
Features practical, step-by-step guidelines to implement innovation in any organization
Targets a broad readership, from business executives, entrepreneurs, and government leaders to mid-level employees responsible for innovation
Based on comprehensive interviews with 50 top innovators, offering readers diverse and real-world perspectives on successful innovation
Addresses a key challenge in today's business environment: maintaining relevance and competitive advantage through sustained innovation
Presents a unique blend of theoretical knowledge and practical wisdom, making it a comprehensive guide to leading innovation
Helps foster a culture of innovation within one’s organization, amidst a market that is increasingly emphasizing innovation as a crucial business strategy
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