• John Irving will be blurbing the novel. • Of all our authors, Kevin Hardcastle might be the most energetic and effective self-promoter. He’s outgoing, bright, and generous with his time, which has already won him a loyal cadre of fans, including established authors (like John Irving) and editors (like Emily Keeler of The National Post). With even minimal exposure, we’re confident his fanbase will expand to the U.S. • This book shows a side of Canada that will surprise (and delight) many Americans: Hardcastle's characters aren't the polite, apologetic Canadians shown in film; they're the backcountry, skull-cracking, dip-packing variety that rarely get covered. • Hardcastle’s built a public persona that reflects the fashionable “rugged hipster” style. We intend to market him in this vein to men’s interest magazines like Maxim, GQ, and Playboy. His stories, which often deal with violence and aggression, will appeal to younger men. • Hardcastle has performed in front of many audiences. He’s a good reader with a commanding presence.