Marketing Outrageously Redux
  Marketing Outrageously Redux
Titolo Marketing Outrageously Redux
AutoreJon Spoelstra
Prezzo€ 13,93
EditoreBard Press
LinguaTesto in Inglese
FormatoAdobe DRM

Descrizione
Companies that don't change die. Change is everyday corporate life - plans for cost cutting, restructuring, new technology, quality improvement, new products/services are ongoing challenges in companies of all sizes. Resistance is a huge roadblock. This real-world guide shows frustrated managers how to build support for change and stay competitive. Practical approaches with new case studies show how to deal with resistance in a way that retains strong working relationships while achieving successful change.