?Pre-order campaign: Consumers who pre-order the book will get a free downloadable "mini-mystery," an interactive case to solve as a P.I.-in-training! ?Goodreads giveaway ?Promotion on Genius Cat Books social media and newsletter ?Cross-promotion with author’s previous children’s book published by Macmillan, When Pencil Met Eraser (34,990 thru 6/1/21) ?Facebook and Instagram advertising targeting parents, graphic novel readers, and educators ?Library and academic marketing ?Dedicated series website with bonus materials to help engage readers ?Publicity outreach to book trade media and parenting-focused media (including TV, radio, print, and digital)