•The third book by bookstore-favorite Bragi Ólafsson to be published by Open Letter. •The novel centers around the World Cup and the movie La Grande Bouffe, which opens up new avenues for promotion. •Bragi was a member of Björk’s first band, The Sugarcubes, so we will likely have blurbs from her and from Sjón on the finished copy of this book. •Galleys (and e-galleys) will be available six months before publication. •Current popularity of Iceland (due to low cost of traveling there and their overachieving soccer team) has always bolstered sales of Open Letter’s Icelandic titles.