First print run 10,000 copies. Marketing includes advance digital reader copies, features in entertainment and comedy-related publications and websites, social media campaign, trade shows, podcasts, giveaways/contests. The popularity of ‘90s television comedies (Friends, Seinfeld, etc.) continues with Generation X (nostalgia) but also with subsequent generations discovering ‘90s shows for the first time. Stars that originated from 1990s sketch shows continue to be hugely popular, including Jerry Seinfeld, Ben Stiller, Jennifer Coolidge, Molly Shannon, Bob Odenkirk, the Wayans family, Adam Sandler, and more. Many of the 150+ interviewees will help promote the book on social media. All interviewees will receive copies of the book. Book should sell well during the 2023 holiday season, but also through 2024 as promotions/press continues.