Management and International Review
| Titolo | Management and International Review | Prezzo | € 46,79 | M. Brock David; Birkinshaw JulianEditore | Gabler Verlag | Lingua | Testo in Inglese | Formato | Adobe DRM | |
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Descrizione |
Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
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